AISHWARYA
VINOD
BRAND DESIGNER
about
Hi! I'm Aishwarya, a brand and packaging designer with 4+ years of experience and an MA in Graphic Branding & Identity from UAL London.
ADHD is my secret ingredient. It means I ask more questions than most, sit with problems longer than expected, and arrive at design solutions that are genuinely unexpected and purposeful.
I design at the intersection of cultural curiosity and strategic thinking, blending empathy with craft to create brand and packaging identities that connect with real people. Comfort zones are just creative dead, so I don't stay in them long.
education
Postgraduate:
University of Arts, London [Batch 2024]
(London College of Communication)
MA in Graphic Branding & Identity
Undergraduate:
National Institute of Fashion
Technology, Mumbai [Batch 2019]
B.Des in Fashion Communication
experience
Brand Strategist at Folkulture (Lifestyle and Home Decor)
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Led end-to-end packaging design for Folkulture's home fragrance collections, from market research and concept development through to final execution
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Owned art direction for product shoots, including mood board creation, styling, sourcing, and on-set coordination
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Led and collaborated with a team of 2–4 across both packaging and shoot workstreams
February 2023 - August 2023
Visual Designer at Pangolin Marketing (Marketing Agency)
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Collaborated directly with the co-founder to develop design solutions for NGO and B2B startup clients. A deliberate shift from B2C that deepened my understanding of design thinking across different market contexts
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Delivered across a broad range of outputs, including brand identities, eBooks, brochures, and social media
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Operated as a core member of a small, agile team, taking ownership of projects from brief to execution with minimal oversight
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Leveraged internal learning opportunities to actively refine skills and expand expertise in areas of personal and professional growth
July 2022 - February 2023
Communication Designer at
Markenzo Worldwide (Digital Marketing Agency)
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Managed multiple concurrent projects across diverse industries as a freelance Communication Designer, developing strong time management, multitasking, and client-facing communication skills
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Delivered high-impact design solutions spanning brand guidelines, publication and layout design, illustration, and UI design
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Negotiated directly with clients to balance their needs with design integrity, ensuring outcomes that worked for both the brief and the design output
July 2020 - June 2022
UI & Brand Designer at Box8 (Online Food Delivery App)
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Led the end-to-end launch of Mealful Wraps, a new brand under Box8, from initial concept and market research through to live execution, working closely with the Design Head
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Developed the full brand and visual identity, including logo, brand guidelines, and visual language from scratch
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Designed all packaging and managed the print production process
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Built the UI for both the website and mobile app, expanding the brand's digital presence from day one
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Oversaw social media management and contributed to brand shoot art direction, ensuring visual consistency across all touchpoints
June 2019 - June 2020
Communication Design & Illustrator Intern at
Purplemango (Design Studio)
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Worked closely with two senior designers across publication design, branding, brochure design, and social media graphics, building foundational skills across a broad design toolkit
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Led the end-to-end branding initiative for Yummy Greens, a healthy food brand, delivering brand identity, logo, menu cards, wall graphics, packaging, and collateral
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Managed direct client communication throughout the Yummy Greens project, developing interpersonal and presentation skills early in my career
December 2018 - May 2019
Graphic Design Intern at
McCann Worldgroup (Advertising Agency)
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Contributed to live pitch processes at a global creative agency as part of a five-member team, including campaigns for brands like Audi, supporting ideation, creative problem-solving, and marketing material design
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Participated in intensive one-day design sprints requiring rapid research, insight extraction, and concept development under tight deadlines, sharpening the ability to move quickly from brief to execution
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Gained early exposure to the pace, pressure, and collaborative rigour of a global agency environment
1st June - 31st July 2018
skills
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Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom, After Effects, Adobe XD, Adobe Firefly), Figma, Blender, Procreate, Nano Banana, MS Office, Claude
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Specialised in brand and visual identity design, packaging, publication design, and illustration
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Experienced working across B2B and B2C contexts, from early-stage startups to medium-sized businesses
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Grounded in research methods, design principles, typography, colour theory, and visual storytelling, with the ability to develop strategic, client-centric design solutions
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Confident working independently and within teams, with hands-on experience in project coordination, client negotiation, and cross-functional collaboration
extras
Programs & Training
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Completed the M&C Saatchi Open House Program, London - a 7-week industry immersion focused on specialist-led sessions, cross-functional networking, and concept-driven coursework within a global agency framework
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Advanced Graphic Design, Udemy (2022)
Leadership & Representation
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Elected Class & School Representative at University of the Arts London - bridging student-faculty communication and improving academic coordination across peers
Volunteering & Community
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Volunteer Educator for NGOs in India - provided regular tutoring to underprivileged students, strengthening foundational learning and academic confidence
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Volunteer Event Coordinator with The Times of India - organised and managed a large-scale cultural arts festival for one of India's largest news platforms, overseeing logistics and attendee experience end to end