haze
(communication designer)
:brand strategy
:content strategy
:visual communication
Haze is a passion project we developed as part of an internal college initiative for Durex, driven by the need to make conversations around sex and sexual hygiene more open and comfortable for young Asian women. We wanted to create something that not only educates but also empowers—helping young women feel confident in their bodies and their sexuality without shame or hesitation.
At the heart of Haze is a curated kit, featuring a journal-style guidebook designed to be both informative and deeply personal. It encourages self-exploration, providing a safe space to learn, reflect, and embrace one's sexual well-being. Along with insightful content, the kit includes toys and equipment that allow young women to explore pleasure in a way that feels right for them.
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Our goal with Haze was to help break the stigma, foster open conversations, and redefine how young women engage with their sexuality—on their own terms.
