rightwalk
(visual designer)
: branding & visual identity design
:brand strategy
Pangolin, the agency I worked with for this project, was my first deep dive into the world of B2B branding, an entirely new landscape that required me to unlearn and relearn key design practices. As a startup agency working with SaaS, purpose-driven tech, and non-profit brands, their focus was on building sustainable, market-leading identities through high-performance branding, creative strategy, and marketing.
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During my time at Pangolin, I also had the opportunity to curate the brand & visual identity for RightWalk, a non-profit organization, further expanding my experience in designing for mission-driven initiatives.
Role:
Curating a complete brand identity for a non-profit dedicated to tackling poverty and inequality and supporting vulnerable families.
Concept:
Drawing from the core values and desired identity of the NGO, I came up with one concept that stood out: their role as vocal advocates, fiercely supporting the underprivileged using the only weapon in their arsenal, a pen. With this as our foundation, I began iterating and developing designs that visually embodied their mission.
01 Logo & Tagline
02 Typography & Colour
03 Stationary & Merchandise
(flip through the brand book for RightWalk Foundation)