rapidor
(visual designer)
: branding & visual identity design
:brand strategy
Pangolin, the agency I worked with for this project, was my first deep dive into the world of B2B branding, an entirely new landscape that required me to unlearn and relearn key design practices. As a startup agency working with SaaS, purpose-driven tech, and non-profit brands, their focus was on building sustainable, market-leading identities through high-performance branding, creative strategy, and marketing.
During my time at Pangolin, I also had the opportunity to curate the brand & visual identity for Rapidor, a SaaS company, further expanding my experience in designing for mission-driven initiatives.
Role:
Rapidor approached Pangolin seeking a refined branding, visual identity system and a comprehensive brand book and here’s how the process unfolded.
Concept:
Rapidor’s logo was already established. Building on the existing logo, I developed a comprehensive branding guideline that ensured consistency, clarity, and a strong visual presence.
typography & colour
illustration & iconography style
stationary & merchandise
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(flip through the brand book for RightWalk Foundation)